ADSENSE BLOG

Article on the timing of events with Site Build It

2008-09-23T22:49:00.000-07:00

BY : George Slater

Firstly let me say that I think Site Build It, it rocks. When I started on this journey, that I am still on, I started reading everything about mail marketing, web marketing etc etc. I had already been ripped off with the developers of my first site so I was not going to let that happen again. But then I was shown SBI and I have not looked back.

However, there are ways that you can make you use of SBI better, not by using something else, not by not reading the manual, which you should do about 5 times. (The devil is in the detail!!), but if this is your first site then you can maximize your SBI investment with timing. Why, well when you start you are probably going to go through stages, reading the manual, research, writing, reading, putting up pages, adding links etc etc, it is at this stage, prior to monitorising your site that timing is everything to maximize what site build it does for you and what you can do for yourself FREE. Here is the timing.

Buy site build it and stop reading any other web marketing stuff
Read the manual
Re-read the manual
Do the Brain thing
Document everything
Write loads of copy
Start putting the copy up
When you get to 40 pages
Become a Zealot (See Hints and Tips at Site Central)
Start doing the mini hum thing
Ask for a DMOZ listing
Write some articles and send them off
Apply for Google Adesense
Get as many links as you can
Then Monitorise your site with Google
Then add your newsletter stuff
Then add your affiliate links.
Now read all the other SBI products
(keep re-reading the manual)

OK, OK now you are asking why that order. Well a lot of it is covered in the manual so a lot of it I will just glance over, but the middle bit I will dwell on. Now I am supposing you want the best results for the cheapest price – right.

OK If you are new to this you probably either want to put up loads of content or a sales page. If you read the manual you will see the content must come first, content, content and more content.

Now I presume you have bought your site, you have done the brainstorm thing and got everything in hand, you have loads of content. OK now you have built the site to about 30 to 40 pages, make sure they are spell check, linked and look good.

Now go off and become a Zealot. Details are on the tip and hint’s site build it site. Just go to the site and do the quiz, if you fail do it again, if you fail read the answers and keep going until you pass, one you do then put forward you site.

Now why do things in this order, because as soon as you have put up any adds or a few links to affiliates the webmasters they deem you as a commercial website and say you have to pay. If you have no ads etc, then you get in if you have a good content site.

Now do not just put up you main page, put up every page in every section you can. Try doing three pages a day until you start getting the replies back saying you have been accepted.

Now do the same things with DMOZ

(News just in – Value Exchange started Excellent – I got an email prior to Ken's Newsletter so I went straight in and so far I have got three ‘good’ links)

Now build your E-bay page and link to your site from that – see details in MYNAS at Site Central Hints and Tip’s

Now apply for Google Adsense, follow the instructions at site build it. Again if you do this in this order you will avoid not getting onto Adsense because you are already advertising one of their clients. Just one of the things that can fail you.

OK now go for the mini hubs that are also in the tips and hints.

OK, now that has probably taken a bit of time and during that time Site Build It, your new links and other work have probably now got you up in the Alexa rankings, now is time to add your Newsletter forms, your Google Adsense code and start the work on the affiliates site.

I hope that this helps, as the man said ‘It’s all in the timing’.

Google AdSense – The text link ad with clout

2008-08-17T23:18:00.000-07:00

Webmasters place advertisements on their site to (hopefully!) help their web site visitors find additional information and products that are relevant to their site’s theme and therefore what those visitors came to their website looking for. Of course, it also helps if those advertisements also make money for the webmaster!

Unfortunately, serving advertisements online isn't always easy. Many advertisement companies offering the service of placing ads on our sites have managed to turn the advertisement business into one big mess. Thousands of sites are bogged down with non-relevant pop-ups, pop-unders, pop-ins and banners.

What happens to our sites if these advertisements rarely hit their mark? No matter how many banners and pop-ups we show about herbal remedies to our visitors if we run a website about car parts they will not be interested and they will never click on those ads.

Not only that, but this kind of untargeted advertisement can even have a negative effect on our traffic. Who wants to go to a site that requires us to close pop-ups every minute or for every page we view?

In order to have advertisements that are interesting AND relevant to our visitors there is now a program called ‘Google AdSense'.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords ads on our website's content pages and earn money.

Since the ads are actually related to what your users are looking for on your site, you'll have a way to both monetize and enhance your web page content. The program is free, and Google pays you for clicks on the AdWords advertisements on your site.

Google offers their AdSense program to just about all website owners. After signing up for the program with Google you receive code to enter on the pages of your site and Google will dynamically generate ads that are relevant to your own web site’s content.

Whenever a visitor clicks on one of the links in the AdSense ad on your site Google credits you with a percentage of money that was paid by the advertiser for that ad.

AdSense also provides us with the option to be selective in which type of ads we want to display on our websites making it possible to send our visitors towards a certain type of products.

To make it possible for everyone to integrate AdSense into their sites the program offers a wide variety of settings that allow us to alter the ads appearance.

The Google AdSense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching it has become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that ads that are not related to your site’s theme no longer show up.

An AdSense service can be set up within minutes from the comforts of your chair and by providing your website's visitors with a certain amount of directed ads you can generate for yourself anything from a small to a sizeable income through the use of AdSense.

To sign up for Adsense just visit http://www.google.com/adsense

Adlink Success - A New Advertising Style From Google Adsense

2008-08-15T22:20:00.000-07:00

by: Derrick Pizur

There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.”

This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the actually links) to your site visitors, when the visitors click on one of the targeted contextual words it displays a results page from Google listing ten Adwords advertiser’s ads for this related topic.

Here is what Google says Adlinks are: “What are Ad Links by Google?

Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.

The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.”

Positive Aspects of Adlinks:

They allow you to blend this in with sections of your links which will get more visitors to click on them, inevitably increase your Adsense revenue.

The Adlinks ads display 10 ad results when clicked without cluttering you page.

Google’s rules allow you to place three Adsense code block on a website. If you are doing this near say a 500 word article it can distract the visitor from viewing the article. With Adlinks you can still display 1 block of normal Adsense code and the Adlinks block and it keeps your page relatively nice looking while still giving you revenue potential.

Negative Aspects of Adlinks:

Adlinks requires your visitors to make two clicks. One on the original Adlinks block and one when they view the Adlink results. As any marketer knows the more actions you need a visitor to take the less the response rate.

Where are the best places to display Adlinks ads?

The best place to display them are within your navigation menu. Try to make them blend in as best as possible.

Another great place to put them is at the end of an article suggesting an interested reader view these resources. When doing this the reader is very targeted since they red your whole article and if they are likely leaving your website, why not let them leave through Adlinks and make some money?

Are Adlink ads as effective as the normal ad blocks?

Well some have seen positive results while other have not. Personally I am going to test it some more to see what kind of results and make my decision then.

Adsense – The Powerful Passive Income Generator

2008-08-13T20:56:00.000-07:00

by: Matt Bacak

Webmasters have a revolutionary new method of collecting income from their websites.
Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.

Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.

There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.

Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do.

One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue.

People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.

A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked.

Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space.

Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place.

It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them.

All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.

Adsense – When should you use it?

2008-08-13T20:53:00.000-07:00

by: Joanne King

Well I have several sites, some of them I apply the AdSense to; to make a few extra pennies and some of my websites I wouldn’t even dream of placing Adsense to.

For example, I will not use AdSense on a site that I wish to sell one product on, especially my own products. This can take your potential prospects away from what you want them to buy. Why would you risk losing them to your competition or to another site for a few lousy cents? Or dollars if you got the “higher” end priced AdSense ads on your site.

All sites where I am selling a specific product will not have any out going links for me. I want to keep them on my site for as long as possible.

However, I will use AdSense on sites that are more along the lines of “Free Content” websites. Usually these websites I set up, I use directly for making money with AdSense.

What’s interesting with AdSense is that your layout can have a detrimental affect on how much you can earn from using it. Of course testing and re-testing will be your ultimate tool in finding out what works best with your website.

I tend to stay clear of the lay out that looks like Google’s sponsored ads on the main Google website. Everyone identifies these ads as “paid” and not as likely to have as many people to click through them.

Adsense can be a nice little profitable tool if used correctly.

Traffic Arbitrage- The new kid on the block

2008-08-03T21:49:00.000-07:00

by: Austin Akalanze

A near risk-free and immediate way to create residual income [part one}

The Internet is a dynamic and ever evolving market place. It is full of promises and opportunities. It has the potential to turn people's fortunes around in very short orders. If you have been on the net for any reasonable length of time, such names as Yanik silver, John Reese, late Cory Rudl, Mike Filsame, Simon Garbowski and Mark Joyner to name just a handful, would not be unfamiliar to you. And if you are not familiar with these names, do not worry about it, you will soon be. These are regular folks that have leveraged the power of technology- the Internet to change their fortunes.

Apart from the big wigs, there are smaller folks out there who are raking in bundles of dollars everyday, using one or a combination of the various opportunities and income models the Internet has to offer. These income models range from Affiliate marketing, Resell rights, and Downline builders, to Auctiions, Dropships, Permission marketing, Google Adsene and now Traffic arbitrage.

Of all the income models, I like Traffic Arbitrage the most. It is simple, easy and can be implemented in very little time, even by those who know nothing about doing business on the Internet, once they get the hang of it. Making it even easier, is James Jones using his new Traffic Arbitrage page builder at Click Profit Pro.

Traffic Arbitrage? I am glad you noticed. Yes, Traffic Arbitrage! I would not say "Google Traffic Arbitrage" as many would, because Traffic Arbitrage goes beyond Google. Google is mighty and powerful, but if I could achieve the same results using cheaper search engines, why not. It does not always have to be Google. The cheaper the Cost Per Click, CPC, the better for our purpose. Remember, we are not looking for FREE traffic. We are buying traffic in one market to be sold in another market. And targetted traffic is targetted traffic whether it is coming from Kanoodle or from Google. However, for our purpose, we are using Google Adwords and Adsense.

But what is Traffic Arbitrage? Coming from education, I am sold on the idea of breaking concepts down to their component parts. To answer that question, let's look at the definition of Arbitrage. According to the Encarta World English Dictionary, Arbitrage is "The simultaneous buying and selling of the same negotiables or commodities in different markets in order to make an immediate and riskless profit".

Looking at our keyword phrase, and the Encarta definition, it is clear that the commodity of our trade is internet or web traffic. Also looking more closely at our Encarta definition, three operative phrases emerge, namely: simultaneous buying and selling, different markets, and immediate and riskless profit. Now, I do not know about you, but of all the three operative phrasology, I like the last best: immediate and riskless profit. Wow!

Immediate and Riskless! I am SOLD. Going, going and gone.

I don't know about you, but I do not know any businesses where you can make immediate and riskless profit, other than Traffic Arbitrage. Even in Traffic Arbitrage, there is a miniscle element of risk. Very minute. I just have to be hornest with you.But in the real sense of it, the profits can be immediate and near riskless.

How does Traffic Arbitrage work? I am glad you asked. It is simple once you understand it. And good a thing, it is not rocket science. If I do it, anyone one can do it PERIOD. It is as easy as that.

Now Google in her never ending wisdom, created two very compelling and successful campaign platforms- Adsense and AdWords. On the one hand, Adsense offers advertisers a way to reach deeper into their market without breaking their bank, by having Google place their campaigns on participating sites with content related to advertisers products and services. It also allows content creators a way to make a little money for making their webpage available for dispaly of these adsense ads. The advertiser wins because he is getting perfectly target traffic and deeper market penetration, and the content creator wins because he is making a little money doing what he loves to do.

On the other hand, AdWords offer advertisers a quick and cost effective way to drive immediate and targetted traffic to their sites. Like Adsense, Adwords are on a Cost Per Click basis, but unlike Adsense, they appear only on search displays on Google. The advertiser bids for a position on Google search results, and when a searcher clicks on the advertiser's ads, he the advertiser is charged the bid value of his campaign.

In part two of this two part series on Traffic Arbitrage, will look at the process of setting up a Google Adsense account and Adword account. We will also bring the components together to demonstrate how this genius technique can be use time and again to create residual income.

When AdSense Goes AWOL

2008-08-03T21:48:00.000-07:00

by: Diane Nassy

No matter how hard you work to optimize your page, there are going to be times when Google just can’t figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.

Now I don’t have any problem with charities, but I give to the ones that I choose to give to. Since I don’t have a non-profit license of my own, the goal of my web site is to make money and I depend on Google AdSense revenues to help pay my bills. Someday I want it to fund my retirement as well, so I can’t afford to have non-revenue PSAs showing up on my site.

The good news is the Google understands the human’s basic greedy nature, so it provides us with an alternative to donating our precious web real estate to charitable organizations. That alternative is known as AdSense Alternate Ads.

As strange as it seems, this feature allows you to let Google competitors into your site. Don’t worry, Google is allowing it with their eyes wide open. They even tell you how to set up the alternate ad code to work on your site and they let you do it right in your AdSense control panel.

Once you add the code to your site, Google will pull ads from whatever service you defined rather than serve a PSA. Google will do that even if those ads are coming from Yahoo, or Overture, or your grandmother’s attic.

This goes a long way towards ensuring that you never lose an opportunity to monetize a visitor’s time spent on your site. How nice it is of Google to gives us that opportunity.

Who do you choose?

Ah, now that’s the big question. Most people head straight for Overture or Yahoo, but there are other fish in the sea worth considering. In fact, some of these fish make their living almost solely by serving replacement ads for PSAs. Run this search (http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search) on Google and you’ll have plenty of options to choose from.

Why bother?

Sometimes Google doesn’t have any ads in its inventory to match your site’s keywords. Sometimes Google gets confused and can’t figure out which ads to deliver, so it grabs a PSA ad.

Google also has a not-so-readily-available list of what it calls “stop words”. When the Google AdSense spiders detect these words on your page they automatically trigger PSAs. Some of the more commonly known words include severe profanity (think: George Carlin’s 7 Words You Can’t Say on T.V), as well as other words which may very be quite legitimate for your site such as pharmaceutical, drugs, death, dying, abortion, and the list goes on and on. At least we THINK that it goes on and on but no one really knows for sure outside of a trusted few Google staffers.

But no matter what the reason, you don’t want non-revenue ads running on your site. There’s no excuse when Google makes it so easy to keep the revenue flowing.

Affiliate Marketing VS Google Adsense

2008-08-01T21:11:00.001-07:00

by: Scott Patterson

Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site.

So that brings us to an important question: Which is a better online business - Affiliate-Marketing sites or Google Adsense sites?

Let's explore each one and then find out which online business is better option:

Google Adsense

How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?

Here are the positives of Google Adsense sites:

· They are perfect for people who run information sites that have no related affiliate product

· You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.

· Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.

Here are the negatives of Google Adsense sites:

· They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.

· These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.

Affiliate Marketing

Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.

But can affiliate marketing make you more money then Google Adsense?

Here are the positives of affiliate marketing:

· A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.

· With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits..

· Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.

Here are the negatives of affiliate marketing:

· You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.

· Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.

So which is better: Affiliate marketing or Google Adsense?

The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.

Here is how you can do this:

1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.

2) Integrate your Adsense into the menu bars and the top of your web content.

3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.

4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.

5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content.

By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.

6 Easy Ways to Increase Your Adsense Revenue

2008-08-01T21:07:00.000-07:00

by: Scott Patterson

How much revenue do you generate from Google Adsense?

Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.

So what is Google Adsense and how can you use this program to earn a six-figure income?

About two years ago, Google created this program to help websites to monetize their web-traffic.

Here's how it works:

Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.

Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.

The question is how can you increase your Adsense revenue without increasing the number of web visitors?

The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.

The following are six ways that you can do this and increase your revenue at the same time:

1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.

2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728x90) or Wide Skyscraper (160x600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336x280) yields the best amount of click-thrus.

3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.

4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.

5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.

6) Don't have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn't help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.

By taking the time to implement these six simple steps, you'll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!

Google's own AdSense Tips

2008-07-25T23:07:00.000-07:00

by: Richard Keir

Copyright 2005 Richard Keir

Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.

What's fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.

That said, you need to be aware that simply using their tips doesn't guarantee successful ads and decent CTR (Click Through Rate). How many times have you heard this? You have to test. You have to try alternatives and see what really works best for you, on your pages, with your content and your visitors. Test, test, test some more. Track your results, analyze them, try variations. Too many of us don't test. We hear the mantra, but we don't do the work.

First, let's see if we can get an idea about location. (The graphic is included in the article on my site or you can take a look at it at the Google link included below) Generally, above the fold, at the top center of your content, below top navigation is the hottest location. Not immediately below which is good but not quite as hot. In a left sidebar, to the immediate left of primary content or below the primary content are also good. Most other locations are generally cooler.

Again, you need to test and you need to consider your users behavior - and their behavior may vary on different pages with different kinds of content. Google suggests that in some cases, such as articles, the best location can be at the end of the article. To quote Google, "It's almost as if users finish reading and ask themselves, What can I do next?" Well targeted relevant ads right there can provide the answer.

Don't blindly assume that sticking a nice big rectangle in the center above the fold will do it. It may, but depending on your content, it may annoy or inconvenience your users.

Users tend to focus on content, navigation and to a lesser extent graphics. Positioning your ads near these elements will often work well -- if those ads are targeted to your visitors needs.

The top three performers among the Google ad formats are the 336X280 large rectangle, the 300X250 inline rectangle and the 160X600 wide skyscraper. Google reports that the wider formats tend to do better than the taller ones. One reason may be that these are, perhaps, easier to read since they have fewer line breaks and require less eye movement. But, you need to use formats that fit your pages well. Once again, you need to test, but redoing your pages to suit a particular ad format may not be a reasonable alternative and you may discover that a different format actually gets better results.

Now we come to color. Conventional wisdom says that colors which tend to blend into your content do better. Some go so far as to suggest that colors which make the ads look like part of the content are best. Personally, I think anybody really believes those ads are anything but ads, but who knows. Google suggests that you may find that colors that standout from your content do better - or maybe the opposite. This is absolutely an area where you need to test alternative color schemes. Going with the conventional wisdom usually works fairly well, but without testing you could be leaving a lot of money on the table.

Google allows you to have up to three ad units and one link unit on your pages. If you have long pages with lots of text, can only use small ad units or are in a niche with a large ad inventory, multiple units can pay off. Keep in mind that the way ad serving works is that the higher value ads are delivered to the first ad unit block encountered in your code. Always make sure that this first ad unit is displayed in the best location (yeah - test). You want the higher paying ads to be in the prime hot location on your page. Weaker locations can get the lower priced ads. And if none are available, then nothing will display unless you've included an alternate ad URL in your Google code. To maximize monetization you should be including alternate ad URLs, especially if you are putting multiple units on a page. The use of an alternate ad URL also eliminates the possibility of being served PSAs (Public Service Announcements). It's your real estate, maximize your returns.

Nothing here is secret. Except for using the alternate ad URL, all of this information is available from Google's Optimization Tips page - http://www.google.com/support/adsense/bin/static.py?page=tips.html . You can buy books and courses, visit a dozen forums and, in the end it comes down to what your visitors do on your site. The best you can get is general guidance. This means averaged outcomes over many sites, many types of content. If you are serious about doing whatever you can to really optimize your AdSense returns, there is only one thing to do - test. Whether it's AdSense, opt-ins, copy, headlines - anything with a measurable outcome that you can track - then the way to improve is to test and keep on testing.

Agood Start To Optimizing Your Site For Google

2008-07-24T22:29:00.000-07:00

In addition to participating in the AdSense network, you may also be interested in having your site ranked in organic Google search. In this post, I'll highlight some important points for search optimization. While there's no a magic formula to make your site show up first on a search results page, there are some good practices when it comes to links, design, content, and the structure of your site.

First of all, as a reminder, Google organic search and AdSense are independent of each other. Displaying AdSense ads on a site won't change the ranking of the site in Google search in any way. So it follows that sites containing AdSense ads don't receive special treatment in Google search.

Ranking in Google search is based on many different algorithms, and optimization for search is a long, continuous process. For these reasons, and because the techniques might violate our guidelines, we recommend avoiding any techniques that claim to optimize your ranking very quickly or radically. If you have concerns or questions, you can consult other webmasters on a number of forums, including Google's official forum for webmaster-related issues.

We encourage you to monitor the quality of your site's backlinks -- links from any site directing to your site. To increase your site's popularity, check if other sites that discuss similar topics or have a similar reader base are aware your site exists.

Outgoing links are also important and should comply with our guidelines. When you create a link to another site, we recommend first asking yourself: "Is this link going to be useful for my visitors?" or "Is this link likely to be clicked by my visitors?". Don't participate in link schemes or buy/sell links that pass PageRank, as it is against our guidelines and may hurt your site's performance in our search results.

Here are some tips for structuring your site:

Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".Use
For images, use ALT attributes to describe appropriately what the image is about.

Also, adding original and compelling content on a regular basis may help Google crawl your pages regularly. It can have the added benefit of attracting links to your pages too.

Finally, design your site with your users in mind, and be patient and consistent in your efforts. To attract quality backlinks and develop your optimization strategy, it's important to keep a clear structure for your pages and regularly add organic content.

Ompimization Your Search Box

2008-07-24T22:25:00.000-07:00

Following on the five tips on AdSense for content optimization our Sydney team presented a couple weeks back, now let's turn to AdSense for search. As you may know, we recently integrated Custom Search Engine into AdSense for search to provide additional customization options and improved targeting. Whether you've already implemented an AdSense for search box on your site or you're just getting started with this feature, we recommend these five optimization tips:

Place your search boxes in visible locations.

Integrate your search boxes in easy-to-find locations, such as under the header or in your left navigation. Also, keep the placement of your search boxes consistent on all your pages, so users will know where to look if they need help finding something.
Add two search boxes to content-rich pages.

For pages with a lot of content or which require scrolling, try placing one search box at the top of the page and another at the bottom. A box at the top of the page will allow users to perform a search immediately, and a box at the bottom will provide a search option to users who've just finished reading your content. You can also track and compare the performance of each search box by creating custom channels.
Host your search results on your own site.

To keep users on your pages, you can host your search results and ads within your own pages. If your users don't find what they're looking for in the search results or ads, they'll still be able to to navigate to other sections of your site using your site's template. In addition, you can further integrate your search results into your site by customizing the colors of the results page.
Add a search box to your search results pages.

Similar to #3, try placing a search box on your search results pages so users can perform additional searches from your site.
Customize your ad locations.

Place ads at the top and right sidebar of your search results pages. This layout offers added visibility, and our tests have shown that these ad locations can improve monetization.

After you've optimized where search boxes are placed on your site, don't forget to try new targeting options such as keyword refinements and vertical search. To generate AdSense for search code and take advantage of these features, sign in and visit your AdSense Setup tab. You can also find more information in our Help Center.

How To Insenrt Google Ad sense Between Your Post

2008-07-24T22:07:00.000-07:00

Today iwant to tell you about how to insert Google ads between your blog posts, and we're happy to let you know that Blogger now supports this implementation through the AdSense widget.

Here's all you need to do:

Log into your Blogger account at http://www.blogger.com .
Visit your blog's Template tab and click on the Page Elements link.
Click Edit in the Blog Posts section.
Check the box next to Show Ads Between Posts. You can then select how often you'd like your ads to appear, such as once after every post or once after every other post.
Customize the ads and click on Save Changes when you're done.

Please note that right now, it's only possible to insert Google ads using this widget, and not AdSense for search boxes or referral units.

Adsense - 7 keys to empire?

2008-07-23T20:45:00.000-07:00

by: Richard Keir

Copyright 2005 Richard Keir

There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?

Say, I'm making $5000 - no make that $15,276 a month from AdSense on my sites. And now I'm going to sell all my secrets on how to do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?

Am I saying it's impossible? Certainly not. I know people who make that more.

But a little reality. Those people don't have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you've got your 15K a month.

Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you've got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.

And you are continually dealing with sites that don't get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you're not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.

You can make money, you can build an empire. But it isn't easy or quick no matter what you hear. And it really isn't a business. It's not a long run proposition, it's not stable. You need to keep creating more sites as older ones fail - or you need to be smart and use those AdSense revenues to build an enduring business.

You put up with this down to here, so here are the real 7 "secret" keys to AdSense.

1. The best performing AdSense type is the large rectangle. This has been tested over and over.

2. The best colors are blue for the link - surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that's bogus. There are maybe 4 surfers in this galaxy who can't tell a Google ad when they see one. They are not going to believe it's part of the text. Wake up, OK?

3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it's a fad.

4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.

5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).

6. You have to track what you're doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don't test and track, you're flying blind.

7. You need to keep building new sites.

You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.

Probably any course or book can help you if that's what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You're going to have to learn the ropes and put in the time.

Like everything in life - the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There's no magic bullet, no ultimate secret to buy. There's no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).

Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable - one single tiny thing - is worth more than any book or course costs. One useable idea and you've gotten a great deal. If you learned something you didn't know or had forgotten, then it's worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.

4 Steps To Unleashing Profits In Your Online Business

2008-07-20T23:52:00.000-07:00

4 Steps To Unleashing Profits In Your Online Business

- by Barry Gilbert

(c) Barry Gilbert - All Rights reserved

You may use this article for free,
Resource box and links must remain as is.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Ever wonder how the thousands of "under the radar" web
businesses that earn well over $100,000/year (many with
much higher sales) out of their own home do it?

Over the last year I've had the great fortune to speak
with many of these true, hidden entrepreneurs at
conferences, seminars, e.t.c.

What I'm about to share with you also came true for me,
and is outlined in more detail in my Ultimate Information
Entrepreneur's Success Package

Here's an example of their business model:

1. Information Products. Without a doubt, each one of
the successes I know market their own infoproducts.
For some, it's an ebook. Others have special reports.
Still others run online coaching programs, membership
sites, paid newsletters, teleseminars, or produce
digital audio or video products.
It's not their only source of income, but is a MAJOR
source of income, and more important, brands them an
expert in their field leading to success with 2 and
3 below.

2. Market related Affiliate Products. Again, in almost
every case, these online success stories become experts
at finding and creating joint venture deals with partners.

But, they work differently than most affiliates.

They start by ALWAYS reviewing the product they will market.
Second, they look for a different way to present the
product or service - a more beneficial way to show users the
real benefit in the affiliate product. Third, they use
the branding from 1 to negotiate higher commissions and
focus on high commission programs only.

3. They monetize their traffic using Adsense or selling
advertising on their sites. For high traffic pages
where adding paid ads or Google's Adsense will not impact
their own sales, they will run ads to further monetize
their sites.

4. Sell their time. You will find that truly successful
people online LOVE to help people succeed. But...for
every person who is really dedicated to succeeding there
are 10 "tire kickers" who want someone to hand them
success on a silver platter. It doesn't work that way,
nothing works that way. So, in order to leave time to
help those who really want it, coaching programs are
formed. Yes - you have to pay big money, but you should
easily be able to get 10X the value for money spent.

So as you can see, there is no ONE single way to build
your wealth online.

Instead, you build a diversified, rich and healthy
business by focusing on these 4 pillars. Not only will
you earn more money, but your business will be stronger
and build momentum faster when you do.

5 Hidden Resources For eBay Users

2008-07-20T23:51:00.001-07:00

Many thousands of people making a living both buying & selling on eBay. Currently ranked as the 37 biggest site on the net (according to Alexa figures) eBay shows no signs of slowing down, even fortune 500 companies are opening eBay shops to sell surplus & unwanted stock. The following are five resources that I use personally & encourage you to use them to increase your eBay profits with ease.

Reports show that over 90% of searches on eBay are done using the search facility. What users do not know about eBays search factility is that by default it only searches the item titles - not the descriptions of the items. Remember this fact as it will show the significance of some of the resources listed below.

1) FatFingers

How professional a seller are you? Do you check your listings before submitting them or even does someone else proof read them for you? With millions of listings on eBays networks of sites at any one time, a small proportion of these listings contain errors - & a misspelt word is about the biggest error you can make.

Imagine your selling a Sony Television for example. What if you misspell the item as Sony Televisoin. Anyone who searches for the term "Sony Television" simply isn't going to be presented with your item. Only those eBayers who search manually though the category will find your items. Needless to say that if people can't find your item, they're unable to bid on them.

FatFingers is a service you can use to find all misspelt variations of a term. Why would you need such a service?

Well obviously if an item has low visibility on eBay it's also likely to have zero or few bids enabling you to snap yourself up a bargain. I've known people use this service to make a full time living, purely buying items cheaply and relisting them without errors.

Details at: Fatfingers.com

2) eBay Pulse

Back to the search facility eBay pulse shows you the top 10 searched keywords in every category. It's a real gem of a service, obviously by looking at the most widely used search terms you can see what eBayers are after. And if your selling in this category, by inserting some of these keywords within your title your items will be seen by more users.

The only thing to watch out with this service is make sure the keywords are relevant to your item, IF NOT DON'T USE THEM. How many times have you saw listings such as "SONY PANASONIC LG WIDESCREEN DIGITAL TELEVISION GUIDE", - listings such as these are well thought out to earn high visibility from the way users search. Anyone searching for the items with any of the keywords will uncover your listings.

While it may lead to a high number of views, firstly fellow users will get annoyed if they find your item completely unrevealed to what they searched for, Secondly keyword spamming as it is known, is against eBay policy and will lead to your item being pulled. I use pulse daily with all my listings but make sure it's relevant to your item first.

Details at: pulse.ebay.com

3) Keyword-Pro

Keyword-Pro is a commercial subscription service which is similar to eBay pulse. However, the main difference is Keyword-Pro offers a much more in depth list of relevant keywords. It lists the top 50 keywords for every category for both eBay.co.uk & eBay.com. This is a great addition, especially if any of the terms found in eBay pulse are not relevant to your item.

Keyword-Pro is available as both a web service or as a small program that downloads the list onto your P.C. It's data is updated weekly to keep you informed of the latest search terms.

Details at Trading-Web-Solutions.com/keywords

4) Selling Manager

When you first open a selling account on eBay, options listed under the sell tab of eBay are enough to get you by. However, you can upgrade to a more in depth service known as Selling Manager. As eBay describes the service "eBay Selling Manager is our online sales management tool for medium to high volume sellers". It allows you to track every eBay sale, customise your feedback comments, print shipping labels & much more. It saves me about four hours a week tracking orders and watching my sales.

Selling Manager is FREE on eBay.co.uk & has a small monthly charge of on eBay.com (after one a month trial free). Once I moved over to Selling Manager, there's simply no way I would go back.

Details at: Click on services once you've logged into your eBay account.

5) eBay Popular Products

Here you can see, directly from eBay, what the most popular products are in several categories. an invaluable tool for an eBay seller.

Details at: http://product-index.ebay.com/best_selling_1.html

I hope you find these services useful & time saving in your goal for a successful home business on eBay. Remember, your most important resource is your time when your starting or building up an online business & if you discover any site, person or opportunity that can save you time give it the attention & serious consideration it deserves. Every top Internet marketers constantly educate themselves by purchasing & reviewing almost every new product released. The way I look at it, if an ebook costs $197 and the information within the ebook saves me this or allows me to make an additional $197 it's well worth it - once you can do it once you'll be able to repeat the exercise over and over again making repeated profits. If you discover a precious eBay related resource let me know & I'll consider revising this list for future editions.

Good luck with your eBay selling.

About the author:
Jason James’ website "The Auction Resource Network" reveals his inside secrets and sources that help him pocket over $10,000 a month on eBay. Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here: http://www.auctionresourcenetwork.com

by : Jason james

4 Steps to eBay Affiliate Success

2008-07-20T23:46:00.000-07:00

Getting started with the eBay affiliate program is as simple as 4 easy
steps. eBay knows you have a business to run, so they have created a step-by-step guide to see you down the road of success. With the eBay Affiliate Program, you could bring in an extra $25,000 a month, as well as gain access to many tools and strategies that will optimize the working of your website, its effectiveness with search engines and on the Web in general. Getting started in a successful venture has never been so easy.

Step# 1

To register for the eBay Affiliate Program simply to go http://affiliates.ebay.com/ and do a little research. When you have seen the unlimited opportunities for success that the eBay Affiliate program affords its members, you will next want to click on the ‘API Program Join Now’ button. At this point you will be prompted to select the platform you would like to join with. The platform you choose will influence the tier and type of business your eBay Affiliate Status becomes. Each platform offers unique advantages, and should be considered carefully. Once you have selected your program platform, simply click the Join Now button for that particular platform.

Step# 2

After you have completed your application, the eBay Affiliate network you
choose will send you an email with your login details and instructions on getting started. The application process itself is easy, and simply requires some information about your business. This information helps eBay optimize the tools and guidelines they provide you for your success. The application takes only a few minutes, and is not sold to competitors. The Affiliate network you chose will be in touch with your personal information and you can get started with your successful new venture.

Step# 3

Once you have received your password and login information, you can proceed to the affiliate network site http://affiliates.ebay.com/tools/ to find eBay banners, text links, and search boxes. This website offers detailed tracking statistics. The tracking statistics will help you see which products and companies are performing best. This information will help guide you as you develop your affiliation with eBay, and will enable you to make the best decisions for your website’s performance.

Step# 4

The last step to success with the eBay Affiliate Program is to further grow
your eBay strategy using the affiliate website and all of its many features.
The affiliate website will not only get you started down your road to success with eBay, but they will provide you with invaluable tools to maximize your strategy. These tools and kits will help you transition into the affiliate member you want to be, and will continue to keep you updated so you stay current with trends and technology.

These 4 easy steps take you from learning about the eBay Affiliate Program, to being a super successful eBay affiliate.

by : Anthony samuel

10 Great things NOT to do with Google AdSens

2008-07-03T19:30:00.000-07:00

There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.

Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.

That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. Avoid keyword spamming and other divisive tricks

You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

• ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

• Multiple sites, domains, pages, etc. which have substantially duplicate content.

• Hidden text or links of any type.

• Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that.

• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.

9. Don’t advertise anything on Google’s prohibited items list.

It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

Adsense – When should you use it?

2008-07-02T21:57:00.000-07:00

by: Joanne King

Google Adsense Strategies and Tips

2008-07-02T21:53:00.000-07:00

by: Alden Smith

Adsense is beginning to make a huge impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly.

If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.

Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.

You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.

You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.

You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your "content."

You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.

Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique "publisher ID", which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.

As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.

The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.

If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a "heat chart" which shows you where the best placement for ads are. You will need an account to access these tutorials. Sign up for an Adsense account at https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor once they see something different for a change.

It is still wise to look at other people’s information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model, then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.

Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage.

It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.

Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.

With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.

Our website, http://www.for-the-record.biz, is a good source of information for the beginning marketer. We present a lot of content for those needing more information on a variety of subjects.